For agents who know relationships are everything
100% Guaranteed
Most agents already know enough people to hit their income goals. They just need a system that turns those relationships into consistent conversations, referrals, and repeat business.
12/2
The referral math behind the system.
42M
Relationships trusted to Happy Grasshopper.
6
Weeks to install the operating rhythm.
Dan Stewart
Founder, Happy Grasshopper
Shon Kokoszka
Founder, ICON Coaching
Next cohort
Join the Waitlist
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Waitlist members hear about the next cohort before anyone else.
By providing your mobile number you agree to receive text notifications from BUILT.
How BUILT Works
BUILT is not another class full of ideas you promise to implement later. It is a guided installation experience guaranteed to work. If your referral system is not fully installed by the end of the program, we’ll work for free until it is.
Step 1
Learn the 12/2 framework and see what your relationships can realistically produce.
Step 2
Between Week 1 and Week 2, meet one-on-one to organize your database before activation begins.
Step 3
Focus on the relationships most likely to know you, trust you, reply to you, and refer business.
Step 4
Start communication that sounds personal, useful, and consistent.
Step 5
Turn replies into conversations and conversations into repeatable referral habits.
Step 6
Finish with an annual communication rhythm you can keep using after the program ends.
Real messages. Real momentum.
Participants do not just learn the strategy. They begin reaching out, repairing neglected relationships, and creating conversations while the system is being installed.
Rachel Cope
Kari Davis
Sanford, ME
Carlous Johnson
Carmichael, CA
Glenn Hughes
Reston, VA
42M
Relationships nurtured through Happy Grasshopper.
12K+
Agents served across every major brokerage.
6
Weeks to install the referral operating rhythm.
Why this works
Agents do not need another motivational event. They need a way to make their relationship business operational.
Meet your future business
No guilt about neglected contacts. No random bursts of outreach. No starting over every January. Just a clear relationship system that keeps you connected to the people most likely to help your business grow.
Four myths this program was built to bury
Myth
More leads is the answer.
The pipeline problem is not lead volume. Most agents already know enough people to hit their income goals. Those relationships just are not being worked consistently, personally, and without sounding like a pitch.
Myth
You need to ask for referrals.
Asking can make the relationship feel transactional. Positioning is what actually works. When your communication consistently signals competence and care, referrals come more naturally.
Myth
Training alone changes behavior.
Agents leave a room fired up and return to the same habits within a week. What changes behavior is a system that runs consistently.
Myth
Your contacts are not organized enough.
They do not need to be. Come with whatever you have. BUILT cleans it, segments it, and activates it session by session.
Dan Stewart
Founder, Happy Grasshopper
Dan built Happy Grasshopper to solve one problem: agents had relationships they were not staying connected to. Over 15 years, the platform has been trusted to nurture more than 42 million relationships for 12,000 agents across every major brokerage. He is a keynote speaker and the author of The Connection Question: What Sales Must Become in the Age of AI.
Shon Kokoszka
Founder, ICON Coaching
Shon spent a decade as President of MAPS Business Coaching at Keller Williams, running BOLD for thousands of agents across hundreds of events. He developed the 12/2 referral framework and has worked with some of the most productive agents in the industry. BUILT is where real estate training starts becoming operational.
Next cohort
Relationships protect you from whatever the market decides to do next. Join the waitlist and be first to know when the next cohort opens.
Next cohort
Join the Waitlist
Be first to know when enrollment opens.
Waitlist members hear about the next cohort before anyone else.
By providing your mobile number you agree to receive text notifications from BUILT.
For broker owners and team leaders
Your agents have relationships they are not using. Share the free session with your team and give them the chance to build something that compounds. Get your personal referral link here.
"We have seen a huge uptick in our business because referrals are pouring in."
Glenn Hughes · Reston, VA