BUILT

For people who already know
relationships are everything.

BUILT.
Your Referral Engine.Finally BUILT.

What's your database worth?

Select your role to begin.

Agent Calculator

People you knowedit

Step 1 of 4

How many people know you personally?

Not your full database. The people who would recognize your name if a friend mentioned it. Joe Girard, the world's greatest salesman, said most people know 250 others. His benchmark: count the seats at your funeral.

Likely moversedit

Step 2 of 4

Of those, here's how many are likely to move this year.

The 12:2 formula: for every 12 people who know you, two transactions are already waiting. That works out to roughly 16% of your database each year.

Likely movers in your database this year

This is what the data says. The question is how many of them call you.

You'd winedit

Step 3 of 4

If you were actually in touch with all of them, how many do you think would do business with you?

Your number. Your call.

GCI per dealedit

Step 4 of 4

What's your average GCI per transaction?

Your typical gross commission on a closed deal. The national average runs around $8,500.

Based on your numbers, the untapped value in your existing relationships is

MLO Calculator

Past clientsedit

Sphere — Question 1 of 2

How many past clients do you have?

Sphere of influenceedit

Sphere — Question 2 of 2

And how many people are in your sphere of influence — friends and acquaintances who would say hello if they saw you in public?

Transactions in playedit

Sphere — Calculated

Here's what's already in motion inside that network.

Statistically, 2 out of every 12 people who know you will either move or refer someone who does this year. We've also adjusted for the fact that roughly half those transactions are listing-side — which an MLO can't touch — and applied a realistic attachment rate. Adjust either number below if your situation is different.

Realistic transactions available to you this year

—

Buy-side split50%

Of available transactions, what percentage are purchase-side? Default 50% is a blended estimate.

Attachment rate30%

Of those buy-side transactions, what percentage will choose you as their lender? 30% is a realistic industry benchmark.

You'd winedit

Sphere — Question 3 of 3

If you were actually in touch with all of them, how many do you think would do business with you?

Your number. Your call.

Your commissionedit

Sphere — Question 4 of 4

What's your average commission per closed loan?

The value sitting in your sphere right now

—